Makeup Lessons With Dana

“Dana was my personal shopper at Ulta Beauty for all the make-up I needed to get a professional looking DIY face! She demystified the choices, saving me $$ on lower cost items and recommending better ones only when it was worth it.

And the fun didn’t end there, back at her adorable studio, Dana shared her secrets and helped me build my confidence with make-up.”

Fran – Personal Shopping Client

Before & After Photos


90 minutes $295 Investment

*Group lessons are available for certain locations. Locations outside the City of Philadelphia may be priced differently to include travel. Please inquire for a personalized quote.

Like most women, you probably feel overwhelmed by the millions of choices you face when buying new makeup. With me, I offer a private lesson in my adorable studio located in South Philadelphia. Without judgement or intimidation, we’ll empty your own makeup bag, talk about what’s working and what’s not. I’ll show you how to properly use what you have and what to add.

This lesson is about YOU and how to bring out your own natural beauty and not about showing you the latest Instagram or YouTube influencer trends. You get easy, accessible knowledge about the basics of beautiful makeup, with absolutely no hard sell like when you visit a beauty counter.

The best news is — I don’t sell products–just information– so you’ll get unbiased tips and tricks with no hard sell! You’ll leave with my secrets on hype vs. honesty in the cosmetic world and understand you don’t have to spend a fortune to look good.


60 mins $150 Investment

In my one-hour virtual Zoom lesson, I will help you clean out that overflowing makeup drawer and show you how to use what you’ll keep and guide you to buying a few new items. I will “mirror” what you are doing and show you, step-by-step, how to use some of your favorite cosmetic items.


90 mins $295 Investment

(travel feel may be added for locations not local to the
S. Philadelphia area)

Do you feel overwhelmed when you walk into a Sephora or Ulta? Even I do and I’m a professional makeup artist! I will be right by your side as we take your shopping list of concerns and needs, guiding you through the aisles of tubes, brushes and bottles. You’ll  leave armed with a personalized beauty bag full of everything you need to look your best self! And, you won’t break the bank–I know every trick about buying “drugstore” brand makeup and will share those secrets with you!

(A $50 credit will be applied when you book your in-studio lesson and a $25 credit will be applied for a virtual lesson when you purchase a shopping trip.)

Book Your Lesson!

Fill Out the form below to submit a request for a makeup lesson!