In 2010, Dana made a decision to re-brand the mobile makeup component of her growing image consulting business, DP Image Consulting. Focusing on the bridal beauty market, she launched Beautiful Brides Philly. In less than three years, she grew her on-location hair and makeup business from a one-person operation—herself, a trained esthetician and makeup artist—to a staff of over 15 stylists. In December 2011, Beautiful Brides Philly received the distinction of being named Fox Small Business Center’s “Small Business of the Day.” Today BBP is the largest on-location bridal beauty company in the Philadelphia region, serving over 120 clients per year and growing into a profitable, six-figure business.
Education and Experience
Dana graduated cum laude from Rutgers University with a BA in English and is an accomplished business professional with over 25 years of corporate communications, marketing, writing, public relations and sales experience. Companies include The Economist (NYC), Sunoco, Inc., Al Paul Lefton Public Relations and BOYDS Luxury Clothiers. In the midst of her corporate career, Dana attended Jean Madeline Aveda Institute in Philadelphia to explore her passion for beauty and as a result, created a business she loves and grows each and every day.
Dana is a seasoned writer with articles and interviews featured on websites and in print publications such as Career Builder, LovetoKnow.com, The Street.com, CareFair.com, CNN.com, WebMD.com, PhillyMag.com, The Legal Intelligencer, The Press of Atlantic City and the South Philly Review. She has been featured in radio interviews on WHYY (NPR) and Brandywine Radio’s Chamber Chatter.
Dana currently works directly with many of her bridal clients, still doing much of the makeup work herself. Along the way, she has been a makeup artist for NBC’s 10! Show and also a lead makeup artist with Philadelphia Fashion Week. She is a freelance makeup artist with HDNet’s concert series, working with Gavin Rossdale and the band Bush as well as Ted Nugent. Dana has worked with Heather Blaine Mitts, an American former professional soccer defender and a three-time Olympic gold medalist and member of the U.S. women’s national team.
Dana’s background as a senior public relations executive has afforded her the opportunity to work on both national and international accounts, traveling the world with only one goal in mind—managing, pleasing and serving her clients. An earlier career in corporate branding and marketing taught Dana how creating a strong image can help to take a product or service to the next level. An expert in personal image consulting, skincare, bridal styling and all things beauty, Dana has mastered the art of transformation and brings this talent to every one of her “beautiful brides.”
Dana is the founder of the “The Women’s Image Project,” a program focusing on personal empowerment, grooming and image, dressing for success, interviewing skills, and all matters related to the re-entry of female inmates. She has conducted her workshops for the Philadelphia Prison System including the Riverside Correctional Facility for Women and its Alternative Services Division in addition to various half-way homes for women in both Camden and Philadelphia. Dana received the Volunteer of the Year Award 2008 awarded by then Prison Commissioner, Louis Giorla. Currently she is exploring bringing this program to female veterans in her community. In 2006, Dana visited Mississippi to assist victims of Hurricane Katrina. In the past, Dana served as a board member for Women Against Abuse (six years) and The Career Wardrobe (two years).
Dana with David Tutera, celebrity wedding planner, bridal fashion designer and the host of WE TV’s show, My Fair Wedding.