Entrepreneur, Celebrity Makeup Artist, Skincare Expert, Social Media Influencer

About
The Owner

Philadelphia Style Magazine | Modern Luxury

Dana was recently featured as one of the many”Dynamic Women” of Philadelphia in the September 2020 issue of Philadelphia Style.

Dana and her Philly team were chosen for David Tutera’s runway during his “Your Wedding

Education & Experience

Dana graduated cum laude from Rutgers University with a BA in English and is an accomplished business professional with over 25 years of corporate communications, marketing, writing, public relations and sales experience. Companies include The Economist (NYC), Sunoco, Inc., Al Paul Lefton Public Relations and BOYDS Luxury Clothiers. In the midst of her corporate career, Dana attended Jean Madeline Aveda Institute in Philadelphia to explore her passion for beauty and as a result, created a business she loves and grows each and every day.

Makeup Artistry

Dana and her Philly team were chosen for David Tutera’s runway during his “Your Wedding Experience” held in Philadelphia in 2015. In 2017, Dana won the Procter & Gamble “Beauty Bar” contract serving players and their families at the Philadelphia-hosted NFL Draft.

Dana also was a makeup artist for NBC’s 10! Show and has worked with celebrities like Gavin Rossdale and Bush, along with Heather Blaine Mitts, Olympic gold medalist. Master of “no-makeup-makeup,” Dana’s clients book her months in advance for headshots, dating profiles and special occasions. Most recently, she launched her YouTube channel showcasing videos on makeup and skincare.

Client Satisfaction

Dana’s background as a senior public relations executive has afforded her the opportunity to work on both national and international accounts, traveling the world with only one goal in mind—managing, pleasing and serving her clients. An earlier career in corporate branding and marketing taught Dana how creating a strong image can help to take a product or service to the next level. An expert in personal image consulting, skincare, bridal styling and all things beauty, Dana has mastered the art of transformation and brings this talent to every one of her “beautiful brides.”

Dana with her team at the NFL Draft

Dana receives Volunteer of the Year Award 2008.

GIVING BACK

Dana is the founder of the “The Women’s Image Project,” a program focusing on personal empowerment, grooming and image, dressing for success, interviewing skills, and all matters related to the re-entry of female inmates. She has conducted her workshops for the Philadelphia Prison System including the Riverside Correctional Facility for Women and its Alternative Services Division in addition to various half-way homes for women in both Camden and Philadelphia. Dana received the Volunteer of the Year Award 2008 awarded by then Prison Commissioner, Louis Giorla. Currently she is exploring bringing this program to female veterans in her community. In 2006, Dana visited Mississippi to assist victims of Hurricane Katrina. In the past, Dana served as a board member for Women Against Abuse (six years) and The Career Wardrobe (two years).